Client request:

"You recently filmed some footage for me, and I'd like you to turn it into a great introduction video for my website's homepage!"

Client's Vision

Laurence is an ICF accredited professional coach and qualified cognitive hypnotherapist with over ten years of experience helping people achieve their potential and access their hidden strengths.

He wanted a website video of around 90 seconds to connect with potential clients and clearly present the value of his coaching services. To achieve this, he created a script and looked for a team to film and edit a video that would introduce his expertise and support the sale of his coaching services.

Used Materials

This video was filmed by me as part of my videography services for Laurence Knott. It includes:

• Raw multi-camera video footage from 2 camera angles that was made during our filming day in Manchester

• The client also supplied us with additional materials:

• A final script with all the narratives of the video

Project  Workflow

According to the client's script, I assembled a dynamic video sequence with camera switching from the raw multi-camera footage. After that, I chose music to enhance the video's narrative.

You can see the following editing techniques in this video:

   •   Motion graphics with pop-up text and 3D tracking of the elements in space are the perfect complement to the visual part of the video;
  •  Constant zoom-ins/outs and sound effects make the video more enjoyable to watch.
  •   At the end of the video, I developed an end screen with a call to action.

This kind of work is typical for corporate video style. It is widely used for websites or social media platforms of medium/large-sized companies.

The total video editing time was 8 hours. Turnaround time is two working days. After the client provided feedback on the third day, he received the final result!

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