As part of Danny Clifford’s fitness content strategy, Filmorite Ltd produced a series of high-impact short-form videos optimised for Instagram Reels and YouTube Shorts. These clips were designed to maximise engagement, highlight key exercises, and drive audience growth across social platforms.
[Client]
Danny Clifford
[Year]
2025
[Services]
Videography, Video Editing
[Category]
TikTok / IG Reels
Project Description
Alongside long-form YouTube videos, Danny Clifford needed short-form content that could quickly capture attention and perform well on social media.
Filmorite Ltd handled the editing, pacing, and formatting of vertical fitness clips, selecting the strongest moments from training sessions and workouts. Each short was edited with dynamic cuts, clean captions, and platform-specific framing to ensure strong performance on Instagram Reels and YouTube Shorts.
The result was a library of short-form fitness content that supports Danny’s main YouTube channel, increases reach, and keeps his audience consistently engaged.
