Client request:

"Patex is the first blockchain ecosystem for Latin America with over 670M+ users, led by ex-Head of Binance Brazil. We need an engaging Video Update by CEO Ricardo Da Ros to share our company's latest news and achievements"

Client's Vision

The Patex team approached us with a clear task: to create an informative, engaging brand video where their CEO, Ricardo da Ros, shares the exciting news about Patex's latest achievements and future plans. 

The purpose of the video was to inform the company's customers, employees, and partners about the company's current situation and achievements.

Supplied materials

8 minutes of raw talking head video footage

Video script with clear instructions of what should be included and shown in a video with the links to additional materials on their social media.

Brand guide with assets

Project  Workflow

DAY 1 - Sample video

Like for all new clients and projects, I created a 1 minute design sample to show how the final video would look like. After the client approved the design, I started working on the full video.

DAY 2 - Editing

1. Audio cleanup:
I used professional software, including AI services, to enhance and edit video sound;

2. Rough cut:
I removed all bad takes and pauses;

3. Video enhancement:
I select and add music, sound effects, animations, and graphic elements;

4. Colour correction:
I adjust the colour balance, contrast, saturation, and other visual properties to achieve the desired look;

5. Final clearance:
I double-checked the video for mistakes, adjusted the volume of the video and exported it;

DAY 3 - Revision

6. Making Changes:
The client liked everything I showed him but asked to add subtitles that were not included in the original request. It cost an extra 10% of the budget and was absolutely fine for them, as I had informed them beforehand.

So I exported the video's final version and issued an invoice for my video editing services.