Project Description

Quiblix is a small family run brand producing handmade fishing lures with a strong focus on craftsmanship and detail. Their goal was to sell these lures worldwide through video advertising and online marketing. To support this, we created a promotional product video that clearly shows how the lures are made while explaining the value behind the handmade process in a way that is easy to understand and engaging to watch.

The core idea of the project was to turn the production process itself into the story. By focusing on detail, rhythm and authenticity, the video introduces the brand, explains the product and helps build trust with potential customers.

Filming Setup

We prepared the workshop environment to film the complete fishing lure creation process from start to finish. This allowed us to capture each stage clearly, from shaping and painting to final detailing, while keeping the setup flexible and unobtrusive so the craftsmen could work naturally.

The filming was planned to support both the main promotional video and the creation of reusable footage for future marketing content, ensuring long term value from a single shoot.

Filming Techniques & Methods

We used close up shots and controlled camera movement to highlight craftsmanship, texture and precision throughout the lure making process. The filming approach focused on visual storytelling, allowing the viewer to follow each step naturally without distraction.

To enhance engagement, the video structure was planned in advance, with clear stages of production that could later be reinforced through editing, voiceover and on screen titles. This approach helped turn a detailed process into a clear and watchable product story.

Benefits & Deliverables

The final result was a promotional product video that explains how Quiblix fishing lures are made while supporting online sales and video advertising. Alongside the main video, the project delivered a strong visual presentation and a structured b roll library that can be reused across social media, advertising and future campaigns.

The full project was completed within three days, including filming, editing and revisions, providing the client with high quality video assets ready for immediate and long term marketing use.