For Ready to Fight, we produced a boxing interview video supported by additional promotional and testimonial content. Filmed in a busy boxing gym, the project focuses on clear storytelling, strong audio and energetic visuals to promote the app and connect with boxers on a personal level.
[Client]
Ready to fight
[Year]
2024
[Services]
Videography, Video Editing
[Category]
Promotional Videos
Client request:
"Ready to Fight is a company owned by the box world heavyweight champion Oleksandr Usyk.
We have a video ad we did before with our internal video editor. We want you to make another ad with the same footage, but more stylish and dynamic. We will use this video as an Instagram ad and an internal video for our app"
Client's Vision
The Ready to Fight team approached me with the request to create an engaging video ad. They share the footage with a famous UK influencer Jonny Rashman.
The main goal of the video was to promote the Ready to Fight app and encourage boxers to upload it, sign up, and join the social activities for boxers it promotes.
Project Details
We provided an hourly estimate for this project with different budget options:
1. the most simple and cost-effective option was 3 hours;
2. the most expensive option was 6-8 hours;
3. something between was 4-6 hours.
The client chose the last budget option and gave me creative freedom within it, so we did our best to show a great result.
We used professional audio cleanup software and AI services to enhance the audio. To make an engaging and dynamic ad, we used jump cuts and constant zoom-in as well as sound effects and trending music. After the completion of the project, we also provided the music license to the client as a part of my services.
In addition to the B-rolls provided by the client, we also added the relevant ones we had found in stock. To emphasize the words of the speaker, we also made closed captions.
